Exetat d’Anglais et Correspondance Commerciale Anglaise 2024_Commercial de Gestion

Question 1

ENGLISH TEXT


Production is generally in advance of demand and this is very much so nowadays. Too many goods are a source of problems, the immediate consequence of which is the resort to dishonest advertising to sell the surplus articles. Most manufactures and business men, already threatened by number of their competitors, thus make misleading promise and use all kinds of tricks to make people buy in a hurry. They offer winning numbers, cut down their prices, or entice you to buy four packets of cleansing powder, for instance, for the price of three.

The so called winning number is to be cut out, and a form is to be completed and sent to the distributors of the product, and this suffices to enter a big competition. It is marked on the packet that by doing this, you will win a prize. But what is rather doubtful because there can only be a limited number of prizes, and even if a buyer becomes one of the winners, his prize may be an insignificant one, for the number of wonderful prizes is even more limited! Not everybody will win a car or trip to the Virunga Park!

Of course, you are urged to increase the probability of such a doubtful event by purchasing more packets than you are really in need of, because you fear that you might miss a splendid opportunity which, in fact, is highly improbable.

The reduction in price is equally misleading, because it way be a trick to sell poor quality goods, or, more often than not, the price was raised first and cut down afterwards. It may even happen that the customer decides to buy a larger quantity because he believes that the reduction is only a temporary one. Similar trick is to buy four cartons for the price of three. Overbuying completes the vicious circle of overproduction and misleading advertising.

QUESTION ON THE TEXT:
1. According to the first paragraph, business men: