Exetat d’Anglais et Correspondance Commerciale Anglaise 2021_Commercial de Gestion
Question 1
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
1. Match the words in column (I) with their meanings in column (II) to make the right combination .
(I)
1. Advertising
2. Good
3. Soul
4. Price
5. Public
(II)
a. people in general
b. money for which a thing is sold
c. making something known
d. articles for sale
e. the non physical part of a person
Bonne réponse : 5. 1c, 2d, 3e, 4b, 5a
Explication :
1. Advertising → c. making something known
La publicité sert à faire connaître un produit.
2. Good → d. articles for sale
Un good est un article destiné à la vente.
3. Soul → e. the non physical part of a person
La soul est l’âme, la partie non physique.
4. Price → b. money for which a thing is sold
Le price est le montant pour lequel on vend un produit.
5. Public → a. people in general
Le public désigne les gens en général.
La combinaison correcte est donc 1c, 2d, 3e, 4b, 5a.
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
2. The word *it* underlined in the text replaces (the):
Bonne réponse : b. product
Explication :
Dans la phrase :
“inducing the prospective customer to buy it”
Le pronom it renvoie à the product, c’est‑à‑dire l’objet que l’on veut vendre.
Il ne peut pas renvoyer à :
customers (pluriel),
people (pluriel),
advertiser (personne),
public (collectif).
Le seul antécédent logique et grammatical est product.
3. If my father … a car, I wouldn’t have driven it.
Bonne réponse : c. had bought
Explication :
La structure est un conditionnel passé de type 3 :
Forme :
→ If + past perfect, would have + past participle
Donc :
If my father had bought a car, I wouldn’t have driven it.
Les autres options ne conviennent pas :
buys → présent
bought → prétérit simple
has bought → present perfect
Seul had bought respecte la structure grammaticale correcte.
4. The missing part numbered 1 is called:
Bonne réponse : c. salutation
Explication :
Dans la lettre, la partie numérotée 1 se trouve juste avant le corps du message.
À cet emplacement, on place normalement la salutation, c’est‑à‑dire la formule d’appel :
Dear Sir,
Dear Madam,
Dear Mr Smith,
Les autres options ne conviennent pas :
Complimentary close → formule de politesse finale (Yours faithfully).
Inside address → adresse du destinataire (déjà présente).
Letter head → adresse de l’expéditeur (déjà présente).
Date → déjà indiquée ailleurs.
Donc la seule réponse correcte est salutation.
5. A/An ... letter is written to request for enrolment.
The correct word to complete this sentence is:
Bonne réponse : a. Application
Explication :
Une application letter est une lettre écrite pour demander une inscription, une admission ou un poste.
Le mot enrolment signifie inscription, donc la lettre appropriée est :
➡️ Application letter
Les autres options ne correspondent pas :
Inquiry letter → demande d’informations.
Order letter → commande de marchandises.
Quotation letter → réponse à une demande de prix.
Offer letter → proposition commerciale.
La seule réponse correcte est donc application.
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
1. Match the words in column (I) with their meanings in column (II) to make the right combination .
(I)
1.Advertiser
2. Business
3. Commodity
4. Food
5. Success
(II)
a. article of trade
b. Anything one eats
c. Achievement of an aim
d. person who advertises
e. one’s work or employment
Bonne réponse : 3. 1d,2e,3a,4b,5c
Explication :
Advertiser → person who advertises (d)
Business → one’s work or employment (e)
Commodity → article of trade (a)
Food → anything one eats (b)
Success → achievement of an aim (c)
La combinaison correcte est donc celle proposée dans l’option 3.
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
2. The word « them » underlined in the text replaces (the):
Bonne réponse : a. Customers
Explication :
Dans le texte, « you need to move and talk to them » renvoie aux personnes à qui l’on doit parler pour vendre les produits.
Le contexte montre qu’il s’agit des customers (clients), ceux qui doivent acheter les biens.
3. If my father … a car, I would drive it.
The correct form of the verb to complete this sentence is:
Bonne réponse : b. bought
Explication :
La structure « If + past simple … would + verb » exprime une hypothèse irréelle dans le présent.
→ If my father bought a car, I would drive it.
C’est la forme correcte du second conditional.
4. The missing part numbered 4 is called:
Bonne réponse : d. letter head
Explication détaillée :
Dans une lettre commerciale anglaise, la partie située tout en haut, contenant :
le nom de l’entreprise,
l’adresse,
parfois le logo,
les coordonnées complètes,
s’appelle the letter head.
Dans l’exercice, la zone numérotée 4 se trouve au tout début du document, avant l’adresse interne et avant la date. C’est donc l’en‑tête de la lettre, ce qui correspond exactement à l’option d. letter head.
5. A/An ... letter is written to ask for information.
The correct word to complete this sentence is:
Bonne réponse : b. inquiry
Explication détaillée :
En correspondance commerciale :
Une inquiry letter est une lettre écrite pour demander des informations.
Elle sert à obtenir des détails sur un produit, un prix, une disponibilité, des conditions de vente, etc.
Les autres options ne conviennent pas :
Application → demande d’emploi
Order → commande
Quotation → offre de prix
Offer → proposition commerciale
La seule lettre utilisée pour demander des renseignements est donc b. inquiry.
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
1. Match the words in column (I) with their meanings in column (II) to make the right combination
(I)
1. Advertiser
2. Newspaper
3. Billboard
4. Toothbrush
5. Medium
(II)
a. paper giving news
b. large board of posters
c. brush for cleaning the teeth
d. means by which a thing is done
e. all about getting products known
Bonne réponse : 1. 1e, 2a, 3b, 4c, 5d
Explication :
Advertiser → all about getting products known (e)
Newspaper → paper giving news (a)
Billboard → large board of posters (b)
Toothbrush → brush for cleaning the teeth (c)
Medium → means by which a thing is done (d)
La combinaison correcte est donc 1.
ENGLISH TEXT
Advertising in the soul business. In modern business it is longer sufficient to produce the right goods and to wait for the customers. One has to tell other people and the world about the goods produced. Sometimes, you have not to wait the customers to come and buy your goods. You need to move and talk to them in the language of the land.
Advertising a product is making it known to the public by showing its qualities, competitive prices and inducing the prospective customer to buy it by presenting it in an attractive way. Psychology is at the basis of successful advertising. Every effect has got a cause so as human behavior.
The advertiser has known the needs of the people. The fundamental needs of human being are: food, rest and comfort, protection from danger and so on. They will always buy commodities corresponding to these needs. People will buy a tooth - brush for example for clearness, beauty, protection from disease, and prestige and success. The mediums of appearance of advertisement are the next: television (T.V), newspapers, billboard, and posters.
QUESTION ON THE TEXT:
2. The word one underlined in the text replaces (the):
Bonne réponse : c. people
Explication :
Dans le texte, la phrase est :
“One has to tell other people and the world about the goods produced.”
Le mot one remplace people au sens général : any person / anyone.
Il ne désigne ni les clients, ni le public, ni l’annonceur, mais les gens en général.
3. If my father … a car, I would have driven it.
The correct form of the verb to complete this sentence is:
Bonne réponse : c. had bought
Explication :
La structure :
If + past perfect → would have + past participle
exprime une hypothèse irréelle dans le passé (3rd conditional).
→ If my father had bought a car, I would have driven it.
C’est la seule forme correcte pour exprimer une condition non réalisée dans le passé.
4. The missing part numbered 2 is called:
Bonne réponse : c. salutation
Explication détaillée :
Dans une lettre commerciale anglaise, la partie numérotée 2 se situe juste avant le corps du message.
À cet endroit, on place normalement la salutation, c’est‑à‑dire la formule d’appel comme :
Dear Sir,
Dear Madam,
Dear Sirs,
Les autres options ne conviennent pas :
Complimentary close → formule de politesse finale
Inside address → adresse du destinataire
Letter head → en‑tête de la lettre
Date → date de rédaction
La seule partie logique à cet emplacement est donc la salutation.
5. A/An … letter is written to advertise about services.
The correct word to complete this sentence is:
Bonne réponse : e. offer
Explication détaillée :
Une offer letter en correspondance commerciale est utilisée pour :
présenter des services,
proposer des produits,
attirer l’attention sur ce que l’entreprise peut fournir,
faire connaître une offre commerciale.
C’est donc la lettre qui sert à faire de la publicité ou à promouvoir des services, ce qui correspond exactement à l’énoncé.
Les autres options ne conviennent pas :
Application → demande d’emploi
Inquiry → demande de renseignements
Order → commande
Quotation → offre de prix
La seule lettre utilisée pour faire connaître / promouvoir des services est donc e. offer.